Cloud has been the default choice for years now. But being the default does not make it right in every case. Companies that migrate well gain flexibility and speed; those that rush end up a year later with higher bills than expected and unresolved dependencies. Settle these six questions before you decide.
Cloud cost is more than server rental. Data transfer, backup storage, log retention, monitoring tools and management time all count. Egress charges in particular tend to be discovered late. Work out the total annual cost of your current setup and compare against that, not against a single line item.
Flexibility is the cloud's strongest asset. If your traffic multiplies during campaigns and then drops, the cloud fits you perfectly. If your load is flat year-round, owned hardware may remain cheaper over the long run.
If you hold customer data, its physical location becomes a legal matter. Which country it sits in, who can access it and what happens under a lawful request should all be explicit in the contract. This is a legal decision, not a technical one.
Vendor lock-in is the most overlooked risk. The more you depend on a provider's proprietary services, the more expensive leaving becomes. Ask the question up front: if we wanted to leave tomorrow, how long would it take and what would it cost? If you do not know, limit the dependency.
A common misconception is that anything in the cloud is automatically backed up. The provider guarantees the continuity of the infrastructure; backing up your data is usually your job. And having backups is not enough — a restore that has never been tested is not a backup.
The cloud does not eliminate systems administration; it changes it. Access policies, network rules, cost monitoring and observability all require new expertise. If that knowledge is not on the team, budget for either training or outside help.
When these six answers are clear, the decision usually makes itself. If the answers are vague, the problem is not the cloud — it is the preparation.
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